題目: Financing a Startup Retailer with Marketing Efforts
主講人：萬(wàn)國(guó)華（教授，上海交通大學(xué)安泰經(jīng)濟(jì)與偉德國(guó)際1946bv官網(wǎng)）
時(shí)間：2018年3月21日上午10:00
地點(diǎn)：主樓六層會(huì)議室
個(gè)人簡(jiǎn)介：
萬(wàn)國(guó)華現(xiàn)任上海交通大學(xué)特聘教授，安泰經(jīng)濟(jì)與偉德國(guó)際1946bv官網(wǎng)副院長(zhǎng)，此前他在香港科技大學(xué)、澳門大學(xué)和紐約大學(xué)從事科研和教學(xué)工作。他在華中理工大學(xué)、上海交通大學(xué)和香港科技大學(xué)分別獲得學(xué)士、碩士和博士學(xué)位。主要研究興趣是供應(yīng)鏈管理、服務(wù)運(yùn)作管理，以及信息系統(tǒng)及管理，研究成果發(fā)表于Operations Research, INFORMS Journal on Computing和Mathematics of Operations Research等學(xué)術(shù)刊物，現(xiàn)任Production and Operations Management雜志的Senior Editor。
內(nèi)容介紹：
Financing a startup firm is always challenging, especially when the market is highly uncertain. In this talk, we study the problem from supply chain perspective and consider the supply chain with one supplier and one retailer (a startup), where the retailer sells to an uncertain market. The retailer is capital-constrained, and may need to either use bank loans or trade credits for both procurement and marketing, or use trade credits for procurement and bank loans for marketing. We study how the retailer should make the operational and financial decisions jointly, and how the retailer’s operational decision is influenced by the financial channel. Furthermore, given that a larger market share is desirable for the supplier, we study whether the supplier is willing to provide trade credits for the retailer’s procurement, and/or whether to lend cash to the retailer to fund the marketing effort.
（承辦：能源與環(huán)境政策研究中心，科研與學(xué)術(shù)交流中心）
