時(shí)間：4月25日（星期二）上午10點(diǎn)
地點(diǎn)：主樓418會(huì)議室
報(bào)告內(nèi)容簡(jiǎn)介：
Augmented Reality (AR) is emerging as the next-generation display with the ability to integrate computer-generated content and the real world in real time. Through the lens of attention theories, this study investigates the interplay between information provision channels (AR glasses vs. mobile phones) and information types (i.e., information dependency on physical context and information complexity) on worker performance. The field experiment conducted in the context of aircraft maintenance reveals that workers who follow instructions shown on AR (compared to mobile) achieve higher work attentiveness. Moreover, the effects of AR on work performance are moderated by information type. When the instructional information is more dependent on the physical context, AR is more effective in improving work performance. However, when the information becomesmore complex, the superiority of AR in enhancing work attentiveness and performance is weakened. This work contributes to IS and HCI literature by revealing the value of AR in industrial organizations and the boundary conditions for which AR affects worker performance.
報(bào)告人簡(jiǎn)介：
易成，清華大學(xué)經(jīng)濟(jì)偉德國(guó)際1946bv官網(wǎng)管理科學(xué)與工程系副教授。獲得新加坡國(guó)立大學(xué)信息系統(tǒng)專業(yè)學(xué)士和博士學(xué)位。主要研究領(lǐng)域?yàn)殡娮由虅?wù)，人機(jī)交互，網(wǎng)絡(luò)消費(fèi)者行為，智慧教育等。多篇學(xué)術(shù)論文發(fā)表于信息系統(tǒng)領(lǐng)域國(guó)際和國(guó)內(nèi)高水平學(xué)術(shù)期刊如Information Systems Research，Production and Operations Management, Journal of Management Information Systems，《管理世界》，《中國(guó)管理科學(xué)》等。主持和參與多項(xiàng)國(guó)家自然科學(xué)基金項(xiàng)目，是國(guó)家優(yōu)秀青年科學(xué)基金獲得者。多次獲得中國(guó)管理科學(xué)年會(huì)優(yōu)秀論文獎(jiǎng)、中國(guó)管理學(xué)年會(huì)優(yōu)秀論文獎(jiǎng)、中國(guó)信息經(jīng)濟(jì)學(xué)優(yōu)秀成果獎(jiǎng)、國(guó)際信息系統(tǒng)協(xié)會(huì)人機(jī)交互研討會(huì)最佳論文獎(jiǎng)等。目前擔(dān)任信息系統(tǒng)領(lǐng)域國(guó)際期刊MIS Quarterly, Electronic Commerce Research和Electronic Commerce Research and Applications的副主編。
（承辦：管理工程系、科研與學(xué)術(shù)交流中心）
