供稿，攝影：市場營銷系
應偉德國際官網(wǎng)市場營銷系的邀請，2016年6月2日，美國伯明翰阿拉巴馬大學的盛仕斌教授于下午來到主樓317會議室進行了題為“Innovative or Imitative Entrepreneurial Strategy? The Contingent Role of Institutions” 的學術報告，報告會由偉德國際官網(wǎng)市場營銷系教學主任馬寶龍教授主持。偉德國際官網(wǎng)市場營銷系教師，以及市場營銷方向的博士生和碩士生20余人參加了此次報告會。
盛仕斌教授以國內(nèi)企業(yè)的創(chuàng)業(yè)活動為背景，就創(chuàng)業(yè)型企業(yè)的戰(zhàn)略選擇展開了生動的講解。首先，盛教授將企業(yè)創(chuàng)業(yè)戰(zhàn)略中的模仿戰(zhàn)略和創(chuàng)新戰(zhàn)略進行了區(qū)分，并以國內(nèi)企業(yè)的外部環(huán)境為例，深入淺出地分析了法律環(huán)境、政策環(huán)境、市場發(fā)展狀況三個環(huán)境因素分別對創(chuàng)新型企業(yè)和模仿型企業(yè)在企業(yè)業(yè)績表現(xiàn)方面的影響。其次，盛老師向大家講解了如何利用公開數(shù)據(jù)設計研究，并結合自身的研究向大家分享了經(jīng)驗。報告會上，盛老師與同學們積極互動，就報告中的問題進行了深入的討論，并引導同學們進行思考，同學們踴躍提問，盛老師都悉心的一一作答，特別是對HLM模型、OLS模型等模型方法的應用背景和應用條件進行了闡述。
盛世斌教授簡介：
Dr. Shibin Sheng is Professor of Marketing at the University of Alabama at Birmingham. Dr. Sheng received a Ph.D. in Marketing from Virginia Tech and BS in Mechanical Engineering from Tsinghua University, China. Dr. Sheng’s research interests include pricing, market channels, marketing strategy in emerging markets, and institutional theory. He has published numerous papers in leading marketing journals such as Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters, and others. He has presented his work at numerous international conferences. Dr. Sheng is currently serving in the editorial board of several international marketing journals. Dr. Sheng is currently a visiting professor at Beijing Institute of Technology.
（審核：顏志軍）
