供稿，攝影：市場(chǎng)營(yíng)銷系
應(yīng)偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系邀請(qǐng)，2016年6月28日，美國(guó)南卡羅來(lái)納大學(xué)周晨博士于上午來(lái)到主樓216會(huì)議室進(jìn)行了題為“Promotions as Competitive Reactions to a Recall Crisis and their Consequences”的學(xué)術(shù)報(bào)告，報(bào)告會(huì)由偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系教學(xué)主任馬寶龍教授主持。偉德國(guó)際官網(wǎng)市場(chǎng)營(yíng)銷系教師，以及市場(chǎng)營(yíng)銷方向的博士生和碩士生10余人參加了此次報(bào)告會(huì)。
周晨博士以汽車行業(yè)的幾次召回門事件為背景，就企業(yè)面對(duì)召回危機(jī)時(shí)促銷行為可能會(huì)帶來(lái)的不同影響進(jìn)行了生動(dòng)的講解。首先，周晨博士從競(jìng)爭(zhēng)企業(yè)和焦點(diǎn)企業(yè)兩個(gè)角度對(duì)召回危機(jī)可能產(chǎn)生的影響進(jìn)行了講解，深入淺出地分析了焦點(diǎn)企業(yè)的召回危機(jī)時(shí)采用的危機(jī)公關(guān)手段、促銷手段對(duì)競(jìng)爭(zhēng)企業(yè)可能帶來(lái)的正面影響和負(fù)面影響，其次，周晨博士以前階段比較轟動(dòng)的豐田2009-2010年汽車召回門事件為例，為我們講解了如何運(yùn)用自然實(shí)驗(yàn)中diff-in-diff的比較方法得出結(jié)論，并結(jié)合自身的研究分享了經(jīng)驗(yàn)。報(bào)告會(huì)上，周晨博士與同學(xué)們積極互動(dòng)，就報(bào)告中的問(wèn)題進(jìn)行了深入的討論，并引導(dǎo)同學(xué)們進(jìn)行思考，同學(xué)們踴躍提問(wèn)，周博士都悉心的一一作答，特別是對(duì)Robustness Tests的應(yīng)用方法和國(guó)際學(xué)術(shù)狀況進(jìn)行了講解。
周晨博士簡(jiǎn)介：
Chen Zhou is an Assistant Professor of Marketing at the Darla Moore School of Business, University of South Carolina. She received her Ph.D. degree in marketing from Pennsylvania State University. She uses quantitative methods to study managerial research problems. Her research interests are in the areas of service and marketing mix competition, service marketing inter-firm relationships and marketing-operations interface. She is currently teaching marketing research at the undergraduate level at the University of South Carolina. She has experience teaching marketing research, global marketing, and customer analytics at the undergraduate and master levels in Pennsylvania State University and Erasmus University Rotterdam, Netherlands.
（審核：顏志軍）
